Madeleine de Proust by IF Architecture | Retail Design 2024

Shortlist: Retail Design

IF Architecture for Madeleine de Proust

Interior photograph of Madeleine de Proust by Sharyn Cairns — Photography: Sharyn Cairns

Madeleine de Proust celebrates the rich history of the classic French madeleine but subverts the simple treat into a refined elevated moment of luxury. Mirroring this sentiment, their debut retail store revitalises the customer experience, capturing the nostalgic joy of selection with a contemporary twist.