2024 Gallery
Award: Retail Design
Pattern Studio for Song For The Mute Flagship
Cult Australian fashion label Song For The Mute’s first bricks-and-mortar venture overlays an opulent heritage setting with abstract artistic expression. An experiential interior inspired by the brand’s perpetual preoccupation with the paradoxical offers a customers a tangible response to the brand’s enduring thematic exploration of ‘accordance through contrast’
Jury Citation
Song for the Mute’s fit-out stands out for its ability to create new contexts, while also strongly celebrating the existing context that it has been inserted into. It offers a unique retail experience through not coming into contact with its heritage shell, and appears all the more innovative and contemporary as a result. The jury commended the interior design’s strongly theoretical approach, which demonstrates a lot of rigour, thoughtful consideration of materiality and great contrast with the existing shell. They enjoyed the adaptive re-use of the site, as well as the modularity of the retail pods, all of which displays a considered connection with and physical embodiment of the brand. Song for the Mute’s unique use of colour and interesting juxtaposition between heritage shell and introduced forms adds to the overall richness of the design and retail experience.
