2023 Gallery

Shortlist: Retail Design

Pattern Studio for Deiji Flagship, Byron Bay

Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross

Cult Byron Bay-based fashion and lifestyle brand Deiji champions a serene, off-kilter beauty. The design for their Flagship echoes the label’s poetic sensibility; drawing inspiration from the natural world, contemporary sculpture, and East Asian design culture. The result is an interior which feels more akin to gallery than traditional retail.

Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross
Interior photograph of Deiji Flagship, Byron Bay by Tom Ross
Photography: Tom Ross