2013 Gallery
Shortlist: Retail Design
DAVID HICKS for KING ADELAIDE
THE BRIEF WAS TO PROVIDE A NEUTRAL BACKDROP FOR DISPLAY WITH ENOUGH INTEREST TO PULL CUSTOMERS THROUGH THE SPACE WITHOUT DETRACTING FROM THE FURNITURE. SPATIAL PLANNING HAD TO TAKE INTO CONSIDERATION IDEAL DISPLAY FLOOR PLATES WHILST AVOIDING A SPARSE FACTORY LIKE ATMOSPHERE.
